Advertising campaign
Public information campaign
The TV advertising campaign launched on May 14th to raise awareness about the law and what the legislation would mean when it came in to force. It showed an 'everyday' man walking through a variety of locations, including a cafe, pub, garage and office, all of which are now smokefree environments. This was complemented with outdoor, press and online advertising in the run-up to the July 1st launch date and tactical advertising in high impact locations on July 1st.
TV
 View TV ad (new window) 30 sec 4.6 MB File Format: MPEG |  View TV ad (new window) 20 sec 3.4 MB File Format: MPEG |
Outdoor
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Press
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Online
 View full size Flash banner (new window) File size: 1.8mb File Format: Flash |
Business campaign
Press and online advertising ran throughout January and February with the aim of raising awareness amongst businesses and encouraging them to register to receive the guidance. In May/June, this was followed up with further regional press and radio activity to remind businesses what they needed to do in order to be ready for July 1st.
May/June campaign
Press
Online
May/June campaign
Press
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Radio
Listen to 'smokefree places' radio ad (mp3, 472kb)
Listen to 'smokefree vehicles' radio ad (mp3, 472kb)
Listen to 'smokefree signs' radio ad (mp3, 472kb)
Jan/Feb campaign
Press
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Online
